About me

I write what I'm thinking about and learning.  

The site takes its name from something I learned long ago that anyone can connect to nearly any expert, any business leader, any academic, by simply doing (2) things.  First - do your homework (secondary research) so you have an idea of knowing at least what you don't know; and Second - you pique the person's interest through either a question or observation where they receive value from the interaction.  Armed with those (2) criteria an email to firstname.lastname @ <insert company or academic institution> will get you a response.  My experience is that this has ~80% success rate.

You can reach me: walter at walterknapp dot com