No matter what company, job, industry, time of year, state of the economy, one’s age, or position in life – the words are always the same “I’m too busy”.  Of course the words themselves vary from person to person, but the meaning is the same: I’m simply too freekin’ swamped and that’s why I can’t do it, or didn’t get to it, or whatever excuse of why I didn’t do something I said I was going to do.  Bullshit.

No one is ever too busy.  They simply don’t prioritize you or whatever it is your asking  high enough.  That’s not in and of itself a bad thing.  But how about a little honesty?  Just simply say something like: “sorry, but I’ve got other things right now that are commanding my attention”.  Sometime their priorities are outside work and that’s ok, but I hate it when they fein like work is so demanding and then I see them tweet out that they just finished a 50 mile ride at lunch on a Tuesday.

Second point: never lead someone along, particularly an entrepreneur.  Time is your enemy when building anything.  You only have so many hours in the day.  Those get consumed by market research, customer/client interactions, employee development, communicating with investors, honing a marketing message, etc., it never (ever) ends.  Not to mention the importance of spending quality time with your family or significant other.  If you race bikes like I do, then you need to figure out how to squeeze in a workout here or there too.  The worst thing anyone can do to me is string me along.  Punt; and tell me why.  I’ll get over it.  In fact, I’ll appreciate the honesty.

A word about email.  I see and read every one of them and like you, I get a lot of them.  I don’t respond to all of them.  If I’m cc’d then likely I won’t respond.  I also hate bcc’s its transparent in a bad way.  If I don’t respond to an email its because I don’t prioritze my interaction on that particular thread very high.  Its not personal.  Sometimes I don’t know an answer I’m asked and I need more time to formulate a response or the issue being articulated is complicated and requires more thought.  In those cases I may take a couple of days to respond – but I do respond.

I hate when people tell me they’re too busy.  They’re just simply too busy for me.